TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 16(4)
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Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland
–Laurent Muzellec; Mary Lambkin [] []
An Empirical Investigation of the Relationship between Quality Management Factors and Customer Satisfaction, Improved Competitive Position and Overall Business Performance
–Bishnu Sharma; David Gadenne [] []
It’s Time to Quit: Using Advertising to Encourage Smoking Cessation
–Ekant Veer; Matthew Tutty; Jorre Willemse [] []
Differences between Short and Long-term Relationships: An Empirical Analysis in Franchise Systems
–M. Victoria Bordonaba-Juste; Yolanda Polo-Redondo [] []