TOC: J Bus Res
Introduction
Journal of Business Research, 61(10)
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Relevant ARCategory: |
Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
–Søren Askegaard, Dwight R. Merunka and M. Joseph Sirgy []
Hope and self-regulatory goals applied to an advertising context?Promoting prevention stimulates goal-directed behavior
–Karolien Poels and Siegfried Dewitte [] []
The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
–Loes Janssen, Bob M. Fennis, Ad Th.H. Pruyn and Kathleen D. Vohs [] []
Looking back at an experience through rose-colored glasses?
–Elizabeth Cowley [] []
Rest in peace? Brand-induced mortality salience and consumer behavior?
–Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn and Enny Das [] []
When consumers love their brands: Exploring the concept and its dimensions
–Noël Albert, Dwight Merunka and Pierre Valette-Florence [] []
Gender-related wayfinding time of mall shoppers?
–Jean-Charles Chebat, Claire Gélinas-Chebat and Karina Therrien [] []
Effectiveness of brand placement: New insights about viewers
–Jean-Marc Lehu and Etienne Bressoud [] []
Effect of self-congruity with sponsorship on brand loyalty?
–M. Joseph Sirgy, Dong-Jin Lee, J.S. Johar and John Tidwell [] []