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Ethics-Based Marketing

Introduction

Noha El-Bassiouny thanks those who contributed to her recent initiative, and invites ELMAR subscribers to see those new contributions.

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Dear Marketing Community,

On behalf of the Ethics-Based Marketing team (www.ethicsbasedmarketing.net), I would like to thank those who supported our initiative by providing useful resources for the website. Please visit the new interesting additions available online on

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I hope this would provide a good resource to both faculty and students.

Thanks and best regards,

Noha

Noha El-Bassiouny
Assistant Lecturer of Marketing
Founder, Ethics-Based Marketing Initiative(www.ethicsbasedmarketing.net)
MBA, Marketing and Operations Management
Faculty of Management Technology
Marketing Department
noha.elbassiouny@guc.edu.eg
The German University in Cairo – GUC
Main Entrance Tagamoa Al Khames, New Cairo City, Egypt
Tel: +20-2-27589990-8, Fax: +20-2-27581041