TOC: Mar Theory
Introduction
Marketing Theory, 8(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Weaving a web: subaltern consumers, rising consumer culture, and television
–Rohit Varman and Russell W. Belk [] []
Paradoxes of consumer independence: a critical discourse analysis of the independent traveller
–Robert Caruana, Andrew Crane, and James A. Fitchett [] []
Incommensurable paradigms, cognitive bias and the politics of marketing theory
–Mark Tadajewski [] []
The reflexive consumer
–Antony Beckett and Ajit Nayak [] []