TOC: Psych & Mar
Introduction
Psychology and Marketing, 25(9)
 : : : TOC
: : journals |
Relevant ARCategory: |
How third-party certification programs relate to consumer trust in online transactions: An exploratory study
–Pingjun Jiang, David B. Jones, Sharon Javie [] []
The effect of expertise on consumers’ satisfaction with the use of interactive recommendation agents
–Hung-Jen Su, Lucette B. Comer, Sanghyun Lee [] []
Information format-option characteristics compatibility and the compromise effect
–Chung-Chau Chang, Hsin-Hsien Liu [] []
Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison
–Jiyeon Kim, Sandra Forsythe [] []