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TOC: J Mar Man

Introduction

Journal of Marketing Management, 24(5/6)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Editorial
Hart, Susan []

Cultural distance and psychic distance: refinements in conceptualisation and measurement
Sousa, Carlos M.P.; Bradley, Frank [] []

The diffusion of e-commerce in UK SMEs
Wilson, Hugh; Daniel, Elizabeth; Davies, Iain A. [] []

Understanding digital content marketing
Rowley, Jennifer [] []

Maximising performance gains from cooperative marketing: understanding the role of environmental contexts
Dickinson, Sonia J.; Ramaseshan, B. [] []

Customer portfolio planning in a business network context
Eng, Teck-Yong [] []

Using music to influence cognitive and affective responses in queues of low and high crowd density
Oakes, Steve; North, Adrian C. [] []

Child-brand relations: a conceptual framework
Ji, Mindy F. [] []

Investing in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian firms
D’Souza, Clare; Rugimbana, Robert; Quazi, Ali; Nanere, Marthin G. [] []

Influences on ethical and socially responsible shopping: evidence from the UK grocery sector
Megicks, Phil; Memery, Juliet; Williams, Jasmine [] []