Reactivation of Inactive Customers
Introduction
Michael Polonsky is looking for research on the value of inactive segments and on strategies for reactivating clients
: : : Posting
Dear ALL,
I am looking for research exploring the reactivation of inactive customers. Ideally I am looking more for information on the potential value of inactive segments although information on strategies for reactivating clients would also be useful..
I have not really been able to identify anything focusing on this issue, although a number of works briefly discuss this issue.
Any suggestions of relevant literature would be greatly appreciated.
Thanks in advance,
Michael
Professor Michael Polonsky
Chair in Marketing
School of Management and Marketing
Deakin University
70 Elgar Rd
Burwood 3125 VIC
AUSTRALIA
Phone (613) 9244 6968
Fax: (61 9251 7083
Email: Michael.polonsky@deakin.edu.au