Lehmann Award to Pancras and Sudhir
Introduction
The 2008 Donald R. Lehmann Award, given by the ÂÜÀòÉç¹ÙÍø's Marketing Research SIG, has gone to Joseph Pancras and K. Sudhir for their paper in JM, 44(4)
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The Marketing Research Special Interest Group is pleased to announce that the 2008 Lehmann Award (for the best dissertation-based award in Journal of Marketing and Journal of Marketing Research in 2006 or 2007) goes to Joseph Pancras and K. Sudhir for their paper "Optimal Marketing Strategies for a Customer Data Intermediary". The awards will be presented at an awards ceremony (4.30 PM)at the conclusion of the Marketing Research SIG’s preconference program (August 8th, 1.00-5.30 PM) at the ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference in San Diego (Harbor Island III room) on Friday, August 8th, followed by a wine and cheese reception.
For further details, or to register to attend the event, please check out the website,
and click on "Summer ÂÜÀòÉç¹ÙÍø 2008"