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TOC: Marketing

Introduction

Marketing, 38(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


ROMI – focusing on marketing investment return
Mile Joviæ

Marketing and organizational aspects of HRM
Dragutin Gutiæ

The Servqual dimensions unique to commercial banks
Okan Veli Safakli

Marketing mix and competitiveness
Slobodan Anðelkoviæ

Continuous research of consumer satisfacion in hotel business
Miloš Jovanoviæ, Zorica Sagiæ

Creating the national brand
Nebojša Davèik, Verica Bulovlæ

Interactivity of marketing and procurement
Dragan Lazareviæ

Tourism experience, destination and event management
Andriela Vitiæ