TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 36(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions
–Rajan Varadarajan, Manjit S. Yadav, Venkatesh Shankar [] []
The effects of exposure-order and market entry-information on brand preference: a dual process model
–Ronald W. Niedrich, Scott D. Swain [] []
Influence of customer participation on creating and sharing of new product value
–Eric Fang, Robert W. Palmatier, Kenneth R. Evans [] []
Organizational antecedents to and consequences of service business orientations in manufacturing companies
–Michael Antioco, Rudy K. Moenaert, Adam Lindgreen, Martin G. M. Wetzels [] []
The dual role of price: decomposing consumers’ reactions to price
–Franziska Völckner [] []
Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics
–Chenting Su, Kevin Zheng Zhou, Nan Zhou, Julie Juan Li [] []
Consumer creations of product meaning in the context of African-style clothing
–Benét DeBerry-Spence [] []
Assessing response styles across modes of data collection
–Bert Weijters, Niels Schillewaert, Maggie Geuens [] []
Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices
–Rebecca W. Hamilton, Nevena T. Koukova [] []