TOC: Intl J Adv
Introduction
International Journal of Advertising, 27(3)
 : : : TOC
: : journals |
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Guest Editorial: Advertising and the brain
Brain activity correlates of consumer brand choice shift associated with television advertising
–Richard B. Silberstein and Geoffrey E. Nield
First attention then intention: insights from computational neuroscience of vision
–Milica Milosavljevic and Moran Cerf
Differences in brain information processing between print and computer screens: bottom-up and top-down attention factors
–Joel Geske and Saras Bellur
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
–Caleb Siefert, Janet Gallent, Devra Jacobs, Brian Levine, Horst Stipp and Carl Marci
Who’s messing with my mind?: The implications of dual-process models for the ethics of advertising to children
–Agnes Nairn and Cordelia Fine
Comments – Neuroscience and advertising
–From Peter Kenning and Carl D. Marci
Book reviews
Flemming Hansen & Sverre Riis Christensen – Emotions,Advertising and Consumer Choice
–Charles E. Young
Colin Shaw – The DNA of Customer Experience: How Emotions Drive Value
–Spike Cramphorn
Gerald Zaltman – How Customers Think: Essential Insights into the Mind of the Market
–Alastair Goode