The History of Marketing Thought
Introduction
Brian Jones and Stanley Shapiro seek commentaries about doctoral seminars on the history of marketing thought
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Journal of Historical Research in Marketing – invitation for commentaries about doctoral seminars on history of marketing thought
Do you teach a doctoral seminar on the history of marketing thought? The new Journal of Historical Research in Marketing will include a regular section titled "Explorations & Insights" for invited commentaries. The "Explorations & Insights" in early issues of JHRM will include short biographical notes about marketing scholars, bibliographical essays about retailing history, and discussions of teaching marketing history and the history of marketing thought. This is an invitation to those teaching doctoral seminars on the history of marketing thought. If you are interested in contributing a commentary about your course, please contact the Explorations & Insights editor, Stan Shapiro, at sshapiro@sfu.ca.
Thanks in advance,
Brian Jones
Editor,
School of Business, Quinnipiac University
Hamden, CT
bjones1@quinnipiac.edu