RMSIG Dissertation Winners

July 31, 2008

RMSIG Dissertation Winners

Introduction

The 2008 Relationship Marketing SIG and Center for Business and Industrial Marketing Doctoral Dissertation Competition Winners are Maureen Bourassa and Son Lam

: : : Posting

: : awards

Related ARContent:

2008 Relationship Marketing SIG and Center for Business and Industrial Marketing
Doctoral Dissertation Competition Winners

First Place (tie):
Maureen Bourassa
Queen’s School of Business, Ontario; Dr. Peggy H. Cunningham – Advisor
"The Meaning and Impact of Respect in Business-to-Business Marketing Relationships"

Son Lam
University of Houston; Dr. Michael Ahearne – Advisor
"Customer-Brand Identification as a Sustainable Competitive Advantage: A Multinational and Longitudinal Examination"

Second Place:
Jacqueline van Beuningen
Maastricht University, The Netherlands; Dr. Christine Moorman – Advisor
"The Application-Agency Delimma in Manufacturer-Distributor Partnerships: How Does Knowledge Pay Off?"

Honorable Mention:

Jan Schumann
Technical University of Munich / Thunderbird School of Global Management; Dr. Florian v. Wangenheim -Advisor
"A Cross-Cultural Comparison of Antecedents and Consequences of Trust in Relational Service Exchange: An 11 Country Study"

Daisy Jing Tan
Harrow Business School, University of Westminster; Dr. Michael Williams – Advisor
"Adoption and Diffusion of Business-to-Business E-commerce in China: An Empirical Analysis of Three Cases in the Yangtze River Delta Economic Region, Western China and Pearl River Delta Economic Region"

Jing Yang
University of Massachusetts Amherst; Dr. Thomas G. Brashear – Advisor
"An Analysis of the Relationships among Social Capital, Intellectual Capital and Cross-Functional Team Performance"

Jennifer Smith
Georgia State University; Dr. Daniel C. Bello – Advisor
"Adoption of Interorganizational Systems: The Role of Exoticness and Governance on RFID Assimilation"

Caroline Austin
Montana State University; Dr. George M. Zinkhan – Advisor
"Concepts, Contents, and Contexts: How Lifestyle Brands are Harnessing Peer-to-Peer Communications"

The winners will make presentations at the Relationship Marketing SIG Breakfast, to be held at the 2008 Summer 腿栓芙郊利 conference in San Diego on Saturday, August 9th, 7-8:30am.