Odd Pricing
Introduction
David Hardesty seeks unpublished papers on the impact of odd (e. g. $9.99 or $9.95) pricing
: : : Posting
: : dialog
My co-authors and I are conducting a meta-analysis on the impact of odd pricing (e.g., $9.99 or $9.95) on outcome variables such as demand, price image, quality image, and recall. We are seeking unpublished papers investigating odd pricing effects. Please send any papers to me via email (david.hardesty@uky.edu). Thanking you in advance.
David Hardesty
University of Kentucky