TOC: Marketing
Introduction
Marketing, 37(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand-Total Marketing Offer Challenges
–M. Joviæ
PAPERS
Branding – specific issues in deploymnent process
–B.Mihailoviæ Tbe Role Of Brand And Local Companies Competitiveness
–D. Ðorðeviæ, S. Bogetiæ
Branding Approach And Valuation Models
–T. Mamula
Concept of Brand Valuation: Does it ReaUy Add Value?
–C.Bazley, N. Perovic
Brand building process of banking services
–V Filipoviæ, B. Vukoviæ, B. Novèiæ, V Damnjanoviæ
RESEARCH
Are media still the message?:A Comparative Study of High and Low Involvement Brands in Serbia
–N.Jovanoviæ, N. Dimitriadis, J. Reast