TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 10(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Derek Holder and Robin Fairlie []
Reinventing direct marketing – with VRM inside
–Alan Mitchell, Iain Henderson and Doc Searls [] []
Customer management in public sector organisations
–Neil Woodcock, Merlin Stone and Yuksel Ekinci [] []
Customer loyalty in the UK general insurance market
–Ian Hughes [] []
Meet the charmed generation
–Dick Stroud and Alex Batchelor [] []
Which? Subscriber Acquisition 2006 – Winner of the bronze award in the IDM Business Performance Awards 2007
–Robin Fairlie [] []
Diamond winner of IDM’s Business Performance Awards for 2007 – TV Licensing student campaign 2003-2007: 50 pints or a TV licence?
–Robin Fairlie [] []
Trade marks: ECJ rules on Adidas three stripes trade mark
–Tamara Quinn [] []
Book Reviews
The DNA of Customer Experience: How Emotions Drive Value
–Reviewed by Derek Holder []
Write to Sell – The Ultimate Guide to Great Copywriting
–Reviewed by Drayton Bird and Robin Fairlie []