TOC: Intl Mar Rev
Introduction
International Marketing Review, 25(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Modeling country image effects through an international crisis
–Louise A. Heslop, Irene R.R. Lu, David Cray [] [] Article Type: Research paper
Product-country images in the arts: a multi-country study
–Alain d’Astous, Zannie Giraud Voss, François Colbert, Antonella Carù, Marylouise Caldwell, François Courvoisier [] []
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
–Manuel Michaelis, David M. Woisetschläger, Christof Backhaus, Dieter Ahlert [] []
Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement
–Alexander Josiassen, Bryan A. Lukas, Gregory J. Whitwell [] []
Asymmetric effects of brand origin confusion: Evidence from the emerging market of China
–Guijun Zhuang, Xuehua Wang, Lianxi Zhou, Nan Zhou [] []
Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China’s auto industry
–Xuehua Wang, Zhilin Yang []">Publisher] [