Web 2.0 in Marketing Classes – 1
Introduction
Saleh AlShebil posts what he has received from two ELMAR subscribers on using Facebook and other e-learning resources in marketing classes
 : : : Posting |
Related ARContent: |
Saleh AlShebil directly received a pair of posts, which follow, as well as another post made directly on the site.
Response provided to me by Dan Goldstein:
-Psychology of Facebook with Dr. BJ Fogg
-There is a new book called Web 2.0: a strategy guide, which you may find of interest.
Response from Pelin Bicen
From: "Bicen, Pelin" <pelin.bicen@ttu.edu>
To: <shebil@kfupm.edu.sa>
Sent: Monday, July 14, 2008 4:12 PM
Subject: Facebook and pedagogy
Dear Dr. AlShebil,
I have seen your posting on the ELMAR website today and I thought it can be good if I provide my humble experience with Facebook.
I use the Facebook as the basic interface between me and students. I post the announcements on the Facebook (e.g., class announcements, my notes to students). They are very happy interacting with me on the Facebook. Since they check their Facebook account more frequently than their e-mails, their return time is faster than e-mail which is marvelous for the last minute announcements. Another application is group discussions. I created a group in Facebook and every student is member of it. Maybe because of the image of this digital platform, they are bolder in their arguments. They discuss the marketing dilemma which is posted very efficiently. I generally use the discussion activity before the case study day in the class.
They read the case and I post the first question. We have one week to discuss that subject on Facebook before the class day (e.g., case study day). When they attend the class on the case study day, they already know the case and all the discussions. I make them work in groups and do the case analysis. They are more creative, have more motivation, and enjoy the process more. Therefore, I highly recommend Facebook in your class.
One issue about Facebook is students may resist, hesitate or may not like to idea to be seen by their professors. It is one of the few places that they really feel FREE. They have walls, pictures, gifts, all kinds of boundaryless communication. They don’t want their professor, who grade them, to watch them on the Facebook. You have to build trust between you and them to apply Facebook activities more effectively. Otherwise, they feel like "Oh My God, please give me a rest at least here!".
There are many postings on the internet regarding "Facebook and Pedagogy". There is also a group on Facebook (teaching and learning on Facebook). Group members share their thoughts and participate discussions. I highly recommend you to join if you have an interest in teaching through the Facebook.
Hope it helps,
Kind regards,
Pelin.