TOC: Psych & Mar
Introduction
Psychology and Marketing, 25(8)
 : : : TOC
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Introduction: New media: Mobile advertising and marketing
–Charles R. Taylor, Doo-Hee Lee [] []
Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
–Shintaro Okazaki [] []
Comparing the perceived value of information and entertainment mobile services
–Minna Pihlström, Gregory J. Brush [] []
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers
–Yung Kyun Choi, Jang-Sun Hwang, Sally J. McMillan [] []
An examination of factors influencing consumer adoption of short message service (SMS)
–Gil Son Kim, Se-Bum Park, Jungsuk Oh [] []
Understanding the acceptance of mobile SMS advertising among young Chinese consumers
–Jing Zhang, En Mao [] []
A model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany
–Kyung Hoon Kim, Eunju Ko, Ikuo Takahashi, Ralf Schellhase, Myung Soo Kim, Chang Han Lee [] []
Comparing consumer responses to advertising and non-advertising mobile communications
–Suzanne Altobello Nasco, Gordon C. Bruner [] []