TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 14(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Controversial advertising
–Author: B. Zafer Erdogan [] []
Exploring consumer reactions to incongruent mild disgust appeals
–Nathalie Dens; Patrick De Pelsmacker; Wim Janssens [] []
The influence of advertising context on perceptions of offense
–Timothy P. Christy; Eric Haley [] []
Controversial advertisement executions and involvement on elaborative processing and comprehension
–Bruce A. Huhmann; Beth Mott-Stenerson [] []
The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry
–J. L. Atkin; M. McCardle; S. J. Newell [] []