TOC: J Database Mar Customer Strat Man
Introduction
Journal of Database Marketing and Customer Strategy Management, 15(2)
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: : journals |
Relevant ARCategory: |
Editorial
–John Ozimek Managing Editor [] []
What makes for CRM system success – Or failure?
–Bryan Foss, Merlin Stone and Yuksel Ekinci [] []
A holistic examination of Net Promoter
–Timothy L Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen and Luke Williams [] []
Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management
–Salwa Ammar, David Moore and Ronald Wright [] []
Outsourcing salespeople in building arousal towards retail buying
–Rajagopal [] []
An empirical analysis of factors influencing customer responsiveness to mobile advertising
–Monika Mital [] []
Removal of business contacts by departing employees
–Ewan Nettleton and Ian Turner [] []
Social network analysis in the Telco sector – Marketing applications
–Shaun Doyle [] []