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: : : TOC : : journals

Relevant ARCategory:

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Nonconscious Goals and Consumer Choice
–Tanya L. Chartrand, Joel Huber, Baba Shiv, and Robin J. Tanner [] []

The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction
–Cassie Mogilner, Tamar Rudnick, and Sheena S. Iyengar [] []

Asian Brands and the Shaping of a Transnational Imagined Community
–Julien Cayla and Giana M. Eckhardt [] []

Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition
–Xin Zhao and Russell W. Belk [] []

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
–Gülden Ülkümen, Manoj Thomas, and Vicki G. Morwitz [] []

Desire to Acquire: Powerlessness and Compensatory Consumption
–Derek D. Rucker and Adam D. Galinsky [] []

Recalling Mixed Emotions
–Jennifer Aaker, Aimee Drolet, and Dale Griffin [] []

One Individual, Two Identities: Frame Switching among Biculturals
–David Luna, Torsten Ringberg, and Laura A. Peracchio [] []

The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation
–Michael W. Allen, Richa Gupta, and Arnaud Monnier [] []

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers
–Naomi Mandel and Dirk Smeesters [] []

Choice Set Configuration as a Determinant of Preference Attribution and Strength
–Song-Oh Yoon and Itamar Simonson [] []

The Effect of Self-Construal on Spatial Judgments
–Aradhna Krishna, Rongrong Zhou, and Shi Zhang [] []

Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation
–Linda Court Salisbury and Fred M. Feinberg [] []

Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?
–Jordan J. Louviere, Towhidul Islam, Nada Wasi, Deborah Street, and Leonie Burgess [] []

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