TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 3(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Market creation for radical ICT innovations ? an empirical analysis
–Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, et al. [] []
Vaporware: a tug of war between market freezing and cannibalisation
–Yongchuan Bao [] []
Do you know Y? Mobile internet and the thumb generation
–Lynn L.K. Lim, Mei Wen Chou, T.C. Melewar [] []
Out on the pull: how small firms are making themselves sexy with new online promotion techniques
–Lisa Harris, Alan Rae, Simran Grewal [] []
Electronic customer relationship management – a new approach to self-evaluate a tourism destination
–Anita Zehrer, Susanne Fenkart [] []
The distinction between the success and failure factors driving the implementation of e-channels of distribution: the case of Taiwan
–Michael Chih-Hung Wang, Lily Shui-Lien Chen, Julian Ming-Sung Cheng, et al. [] []