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This special issue of Virtual Worlds Research is dedicated to exploring the issue of social identity and consumer behavior.

Guest Editors
Caja Thimm, Bonn University, Germany
Natalie Wood, Saint Joseph’s University, USA

We encourage participation from a broad range of academic researchers and practitioners in such fields as marketing and consumer psychology, computer science, sociology, economics, and communications.  Topics of interest are (but not limited to):

·         Avatars, the self and attitude change

·         Motivational and Involvement

·         Marketing Communications in Virtual Worlds

·         In-world Branding

·         Virtual influence and decision making

·         Virtual culture and economies

Guidelines and Deadlines

We welcome submissions in the form of essays, papers, original research, interactive online exhibits with accompanying detailed descriptions, and other forms of scholarship.

 
For specific submission instructions visit:

 
Deadline for Submission: August 15^th, 2008

 
For further information contact:

Caja Thimm, Bonn University, Germany.  thimm@uni-bonn.de

Natalie Wood, Saint Joseph’s University, USA. nwood@sju.edu

ÂÜÀòÉç¹ÙÍøt the Journal

The Journal of Virtual Worlds Research is an online, open access academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from around the world. The Journal of Virtual Worlds Research is a transdisciplinary journal that engages a wide spectrum of scholarship and welcomes contributions from the many disciplines and approaches that intersect virtual worlds research.