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TOC: J Medical Mar

Introduction

Journal of Medical Marketing, 8(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Medical science liaisons: A look to the future
Peter Dumovic and Jane Chin [] []

Risks of the Russian pharmaceutical market
Andrey Rogachev [] []

Pharma marketing in India: Opportunities, challenges and the way forward
Vijay Bhangale [] []

Effects of mergers & acquisitions on the day-to-day work lives of general practitioners
Oliver Kipp and Petra Leiding [] []

Aging consumers and drug marketing: Senior citizens’ views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
Mathew Joseph, Deborah F Spake and Dana Moffett Godwin [] []

How consumers view dental advertising: An empirical analysis
Homer Ronald Moser [] []

Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies
Alan Brown, Brian J Meenan, Dorian Dixon, Terry P Young and Michael Brennan [] []

Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model
Ramendra Singh [] []