TOC: J Medical Mar
Introduction
Journal of Medical Marketing, 8(3)
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Relevant ARCategory: |
Medical science liaisons: A look to the future
–Peter Dumovic and Jane Chin [] []
Risks of the Russian pharmaceutical market
–Andrey Rogachev [] []
Pharma marketing in India: Opportunities, challenges and the way forward
–Vijay Bhangale [] []
Effects of mergers & acquisitions on the day-to-day work lives of general practitioners
–Oliver Kipp and Petra Leiding [] []
Aging consumers and drug marketing: Senior citizens’ views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
–Mathew Joseph, Deborah F Spake and Dana Moffett Godwin [] []
How consumers view dental advertising: An empirical analysis
–Homer Ronald Moser [] []
Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies
–Alan Brown, Brian J Meenan, Dorian Dixon, Terry P Young and Michael Brennan [] []
Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model
–Ramendra Singh [] []
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