TOC: J Mar Res
Introduction
Journal of Marketing Research, 45(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand Portfolio Promotions
–Anocha Aribarg, Neeraj Arora [] []
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
–Monica Wadhwa, Baba Shiv, Stephen M Nowlis [] []
Gender Jeopardy in Financial Risk Taking
–Xin He, J. Jeffrey Inman, Vikas Mittal [] []
Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?
–Allen M Weiss, Nicholas H Lurie, Deborah J MacInnis [] []
Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect
–Els De Wilde, Alan D.J Cooke, Chris Janiszewski [] []
When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices
–Rebecca W Hamilton, Joydeep Srivastava [] []
Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation
–Amar Cheema, Vanessa M Patrick [] []
Distribution Intensity and New Car Choice
–Randolph E Bucklin, S Siddarth, Jorge M Silva-Risso [] []
Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption
–Tat Chan, Chakravarthi Narasimhan, Qin Zhang [] []