TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 25(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
(Un)ethical consumer behavior: Robin Hoods or plain hoods?
–Aviv Shoham, Ayalla Ruvio, Moshe Davidow [] []
The African American consumer revisited: brand loyalty, word-of-mouth and the effects of the black experience
–Jeffrey Steven Podoshen [] []
“Tell her she’s wrong!” Triangulation as a spousal influence strategy
–Ya’arit Bokek-Cohen [] []
A double-edged sword: understanding vanity across cultures
–Srinivas Durvasula, Steven Lysonski [] []
Raising the bar: from corporate social responsibility to corporate social performance
–Sharyn Rundle-Thiele, Kim Ball, Meghan Gillespie [] []
Imitation as the sincerest form of ignorance
–Herbert Jack Rotfeld [] []