TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 4(4)
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Relevant ARCategory: |
Web users’ perceptions of and attitudes toward online advertising formats
–Kelli S. Burns, Richard J. Lutz [] []
The diffusion of online shopping: online shoppers and the Computer Competence Index
–Scott M. Smith, Chad R. Allred, William R. Swinyard [] []
Consensus and disagreement between online peer and expert recommendations
–Alex Wang [] []
Consistency between brand image and website image: Does it matter?
–Brigitte Muller [] []
Exploring consumers’ privacy concerns: Does data from three years of student samples support the ‘conventional wisdom?’
–Eric J. Karson [] []