TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 26(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Segmenting internet banking adopter and non-adopters in the Turkish retail banking sector
–S. Ozdemir, P. Trott, A. Hoecht [] []
Demographic influences on behaviour: An update to the adoption of bank delivery channels
–Ana S. Branca [] []
Market driving in retail banking
–David Martín-Consuegra, Arturo Molina, Águeda Esteban [] []
Building financial brands: the Russian way
–Clive Woodger [] []