TOC: Qual Market Res
Introduction
Qualitative Market Research, 11(3)
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: : journals |
Relevant ARCategory: |
Designing and conducting online interviews to investigate interesting consumer phenomena
–Thorsten Gruber, Isabelle Szmigin, Alexander E. Reppel, Roediger Voss [] []
Mass customization for long-term relationship development: Why consumers purchase mass customized products again
–Seiji Endo, Doris H. Kincade [] []
Regulating online advertising: the benefit of qualitative insights
–Debra Harker [] []
Social comparison of material possessions among adolescents
–Kara Chan [] []
Tasting as a projective technique
–Simone Pettigrew, Stephen Charters [] []
Research ethics: Re-evaluating the consequentialist perspective of using covert participant observation in management research
–John Oliver, Keith Eales [] []