TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 16(3)
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From the Editor
–Greg W. Marshall []
Understanding the Role of Consumer Motivation and Salesperson Behavior in Inducing Positive Cognitive and Emotional Responses During a Sales Encounter
–Lynnea Mallalieu, Kent Nakamoto [] []
The Influences of Matched Versus Mismatched Negotiation Orientations on Negotiating Processes and Outcomes
–Bradley W. Brooks, Randall L. Rose [] []
Hedonic/Functional Congruity Between Stores and Private Label Brands
–Dongdae Lee, Michael R. Hyman [] []
Competencies of Marketing Managers in South Africa
–Stuart Melaia, Russell Abratt, Geoff Bick [] []
Buyer’s Relational Desire and Number of Suppliers Used: The Relationship Between Perceived Commitment and Continuance
–Brian N. Rutherford, James S. Boles, Hiram C. Barksdale, Jr., et al. [] []
Perceived Download Waiting in Using Web Sites: A Conceptual Framework with Mediating and Moderating Effects
–Pratibha A. Dabholkar, Xiaojing Sheng [] []