TOC: J Adv
Introduction
Journal of Advertising, 37(2)
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From the Editor
–Marla B. Royne []
The Effect of Cigarette Advertising Bans on Consumption: A Meta-analysis
–Michael L. Capella, Charles R. Taylor, Cynthia Webster [] []
Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects
–Luuk Lagerwerf, Anoe Meijers [] []
Advertising Repetition and Placement Issues in On-Line Environments
–Idil Yaveroglu, Naveen Donthu [] []
Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization in Yuefenpai
–Xin Zhao, Russell W. Belk [] []
Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender
–Sanjay Putrevu [] []
What’s Funny and What’s Not: The Moderating Role of Cultural Orientation in Ad Humor
–Yih Hwai Lee, Elison Ai Ching Lim [] []
The Role of Ad Likability in Predicting an Ad’s Campaign Performance
–Lars Bergkvist, John R. Rossiter [] []
Antecedents of True Brand Loyalty
–Jooyoung Kim, Jon D. Morris, Joffre Swait [] []