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14th International Conference on Corporate and Marketing Communications
April 23-24, 2009

Hosted by: Faculty of Marketing Department, Business School, University of Nicosia, Cyprus

CALL FOR PAPERS

Submission deadline: December 15, 2008

Conference theme – "Corporate and Marketing Communications: Developments and Challenges"

Conference Chair – Dr Ioanna Papasolomou

The International Corporate and Marketing Communications annual conference is the venue for academic researchers and teachers as well as practitioners wishing to advance and create knowledge in the field of marketing and corporate communications as well as debate emerging issues. Many reputable keynote speakers such as: Prof. Don Schultz, Prof. Patrick de Pelsmacker, Prof. Larissa Grunig, Prof. Philip Kitchen, Tim Ambler, Prof. Cees van Riel, Prof. Christian Grönross and a number of others including reputable practitioner leaders, have delivered lively and noteworthy speeches on issues related to previous conference themes.

We are pleased to announce that the 14th International Conference on Corporate and Marketing Communications will take place April 23-24, 2009. The Conference will be hosted by the Marketing Department, University of Nicosia.

The theme of the CMC 2009 conference is, "Corporate and Marketing Communications: Developments and Challenges".

Organisations are constantly faced with communications developments and challenges, in an era which is marked by many innovations and inventions in the area of communications. There is no doubt as to the importance of clearly defined marketing and communication activities in driving organisations forward and helping maintain or improve competitive advantage. In today’s highly competitive environment, there is a growing need for embracing strategically-focused corporate and marketing communications in order to market products, brands, and organisations. Communications as a strategic resource can help in adopting shared values and goals between an organisation’s internal and external stakeholder groups.

As the domains of corporate and marketing communications are maturing, expanding, and integrating in relation to organisational and market needs, it is increasingly important to consider interdisciplinary views on strategic communication practices that would help explore more fully the strengths and weaknesses associated with either domain and their practical implications.

This conference will consider both theoretical and empirical papers and extended abstracts for review, and ideas for session proposals will be welcomed.

Successful authors will present their papers at the conference and all competitive papers accepted for the conference will be reviewed for the Journal of Marketing Communications (JMC). Prizes will be awarded for the best competitive and best working paper as judged by a panel of experts. The top competitive paper will appear in a future issue of JMC (subject to minor editorial recommendations). Also a selection of the top six competitive papers presented at the conference will appear in a Special Issue of the EuroMed Journal of Business () subject to editorial recommendations. The conference will consider both full competitive and working papers. Targeted at academics and practitioners, the organisers hope the conference will provide a wonderful opportunity for academicians and industry professionals to network, discuss, debate, exchange ideas and viewpoints.

Relevant topics include, but are not restricted to, the following:

Corporate Communications

• Corporate identity, image, reputation
• Integrated communications
• Corporate branding
• Communication to stakeholders
• Public relations perspectives
• Public affairs
• Managing organizational identification
• Internal communications
• Organizational, Business and Management Communications
• Internal branding
• Non-profit and voluntary sector organizations and branding
• State, region, city, person as a brand Marketing Communications
• Integrated marketing communications and its dimensions
• Issues on promotional mix: Advertising, Sales promotion, Direct Marketing, Personal selling and sales management, Publicity, Merchandising, Packaging, Word of mouth, Visual identity
• Marketing public relations
• Efficacy and Effectiveness of marketing communications
• Branding and brand management
• Business-to-consumer and business-to-business communications
• Measuring attitudinal/behavioural response
• Marketing communications of non-profit and voluntary sector organizations
• Political marketing communications Interactive Marketing and Corporate Communications
• Communication, Interaction, Integration and Marketing Relationships
• Relationship and retention marketing
• Internet as a Promotion tool, Media or Alternative Marketspace
• Web Advertising Effectiveness
• The Antecedents of Web Performance
• Building Customer Relationships Online
• Permission Marketing – through a critical lens
• Measurement of web visits – methodological concerns
• Online Marketing Communication Research
• Viral marketing
• Mobile marketing Related Areas
• Ethical considerations of marketing communications
• Critical views on corporate and marketing communications
• Corporate social responsibility as marketing communications
• Communications research methods
• Rhetoric, Semiotics in communication
• Assessing/evaluating communication effects
• Pharmaceutical marketing communications
• Health communications and health promotions
• Societal and social marketing activities to promote responsible behaviour of companies and consumers
• Communicating and reporting about CSR

Special Session Proposals

The objective of special sessions is to acquaint marketing educators and researchers with new perspectives, theories, and provocative ideas. Proposals for special sessions should describe the topic and its importance to marketing or corporate communications, summarize the issues to be covered, and identify individuals (with their qualifications) who will participate. Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

In submitting special session proposals, the organizer and listed participants affirm that, if accepted, all will register and appear at the conference to present.

Guidelines for Contributors of Papers and Special Session Proposals

An electronic copy in Microsoft Word, Rich Text Format, or PDF form should be submitted electronically to arrive no later than December 15, 2008 to: papasolomou.i@unic.ac.cy

Full Competitive Papers

• Maximum length: 12 pages (excluding title page)
• Margins: all 2.5cm or 1 inch
• Text: single spaced in 10pt Times New Roman
• Title Page: Title, Author(s), Affiliation(s). Contact details at bottom.
• First page, Top half: Title (no author names). Abstract (no more than 100 words). Bottom half: start of text
• Referencing style should conform to the guidelines of the Journal of Marketing Communications (see the journal home page for guidelines)

Working papers

Will consist of a one page extended abstract, with minimal references. Margins and text are as above. The abstract will be subject to peer review.

Both accepted competitive papers and working papers will appear – subject to presentation at the conference – in the Proceedings (with ISBN).

Please note that all papers must conform to the format instructions and will be subjected to formal double blind review. Authors will be notified of acceptance, rejection or suggested modifications as soon as the review process has been completed. Authors will have at least one month in which to amend their papers. Acceptance of a paper means that the author (or one of the authors) will present the paper at the conference.

Submitting Special Session Proposals

All special sessions proposals (and paper abstracts) should conform to the submission guidelines.

• The primary organizer of the session must submit an electronic proposal in Microsoft Word, Rich Text Format, or PDF form.
• At the time of submission, the organizer shall provide complete contact information for all special session organizers and participants including name, address, phone number, fax number, and e-mail address. Specify the primary contact person for the session.
• Special Session proposals must not exceed 2 single-spaced, word-processed pages prepared in 10-point font.

Conference Fee

The conference registration fee covers admissions to all sessions, conference proceedings, two luncheons, coffee breaks, conference dinner, one annual subscription to the Journal of Marketing Communications, transfers Airport-Hotel-Airport, transfers Hotel-University of Nicosia-Hotel, and Limassol-Paphos full-day excursion.

Presenter at conference 450 Euro (Before February 10th 2009) // 570 Euro (After February 10th 2009)
Non-presenter (academic) 550 Euro (Before February 10th 2009) // 670 Euro (After February 10th 2009)
PhD Student 250 Euro (Before February 10th 2009) // 370 Euro (After February 10th 2009)

Accomodation

The conference organisers have obtained special rates at the Hilton Park Hotel (4*):

• Single 111.00 Euro
• Double 128.00 Euro

Accommodation rates are per room per day on Bed & Breakfast basis and are not included in the conference fee.

Other important conference information can be obtained at the conference webpage which will be active from August 2008:

Conference chair:

Dr Ioanna Papasolomou
Department of Marketing
School of Business, University of Nicosia
46 Makedonitissas Avenue
Makedonitissa
P.O. Box 24005
1700 Nicosia
Cyprus
Email: papasolomou.i@unic.ac.cy
P: + (00 357 22 841631)
F: + (00 357 22 353722)

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