TOC: Psych & Mar
Introduction
Psychology and Marketing, 25(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Introduction: New developments in E-commerce research
–Charles R. Taylor, Doo-Hee Lee [] []
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
–Terry Daugherty, Hairong Li, Frank Biocca [] []
The electronic service quality model: The moderating effect of customer self-efficacy
–Youjae Yi, Taeshik Gong [] []
Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites
–Doyle Yoon, Sejung Marina Choi, Dongyoung Sohn [] []
Consumer acceptance of online auctions: An extension and revision of the TAM
–Barbara B. Stern, Marla B. Royne, Thomas F. Stafford, Carol C. Bienstock [] []
Leveraging sponsorships on the Internet: Activation, congruence, and articulation
–Clinton S. Weeks, T. Bettina Cornwell, Judy C. Drennan [] []
Can consumers recognize misleading advertising content in a media rich online environment?
–Anu Mitra, Mary Anne Raymond, Christopher D. Hopkins [] []
Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions
–Jeremy Kees, Paula Fitzgerald Bone, John Kozup, Pam Scholder Ellen [] []
Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs
–Doo-Hee Lee, Seunghee Im, Charles R. Taylor [] []