TOC: Mar Sci
Introduction
Marketing Science, 27(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial–The Scientific Process at Its Best
–Eric T. Bradlow []
Cross-Brand Pass-Through in Supermarket Pricing
–Jean-Pierre Dube and Sachin Gupta [] []
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
–Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan [] []
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
–Kenneth C. Wilbur [] []
That’s What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
–Niladri Syam, Partha Krishnamurthy, and James D. Hess [] []
Assessing the Consequences of a Channel Switch
–Xinlei (Jack) Chen, George John, and Om Narasimhan [] []
Category Pricing with State-Dependent Utility
–Jean-Pierre Dube, Gunter J. Hitsch, Peter E. Rossi, and Maria Ana Vitorino [] []
Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
–Vikas Mittal, Lawrence Feick, and Feisal Murshed [] []
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
–Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, and Gary L. Lilien [] []
On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market
–Gerard P. Cachon, Christian Terwiesch, and Yi Xu [] []
Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
–Anocha Aribarg and Neeraj Arora [] []
Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
–Eric T. Anderson and Duncan I. Simester [] []
Optimal Mechanism for Selling a Set of Commonly Ranked Objects
–Juan Feng [] []
Vertical Information Sharing in a Volatile Market
–Chuan He, Johan Marklund, and Thomas Vossen [] []
Invited Commentary
Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego
–Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil, and Tor Wallin Andreassen [] []
Rejoinder
Can Behavioral WOM Measures Provide Insight into the Net Promoter(C) Concept of Customer Loyalty?
–Neil A. Morgan and Lopo L. Rego [] []