TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 26(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Scholarly journal ranking(s) in marketing: single- or multi-item measures?
–Göran Svensson [] []
The rise of emerging market multinationals and the impact on marketing
–Ying Fan [] []
Understanding and profitably managing customer loyalty
–Robert Gee, Graham Coates, Mike Nicholson [] []
Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning
–Nick Sevdalis, Flora Kokkinaki, Nigel Harvey [] []
e-CRM in SMEs: an exploratory study in Northern Ireland
–Paul Harrigan, Elaine Ramsey, Patrick Ibbotson [] []
The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
–T.C. Melewar, Helene Mui, Suraksha Gupta, Joseann Knight [] []
How export marketing research affects company export performance: Evidence from Turkish companies
–Mehmet Haluk Köksal [] []