TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 16(3)
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Editorial
–Nigel F. Piercy; Carolyn A. Strong []
True Marketing: A Value Based Philosophy for Strategic Marketing
–Author: Jan Mattsson [] []
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
–Yann Truong; Geoff Simmons; Rodd McColl; Philip J. Kitchen [] []
A Truly Co-operative Venture: The Case Study of Co-operative Food, a Retailer Response to Fair Trade
–Author: Bob Doherty [] []
Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
–Eva K. Foedermayr; Adamantios Diamantopoulos [] []
Why Small Private Liberal Arts Colleges Need to Develop Effective Marketing Cultures
–Author: Darrell Norman Burrell [] []