TOC: J Prod Brand Mar
Introduction
Journal of Product & Brand Management, 17(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The impact of culture on brand perceptions: a six-nation study
–Thomas Foscht, Cesar Maloles III, Bernhard Swoboda, Dirk Morschett, Indrajit Sinha [] []
Branded food spokescharacters: consumers’ contributions to the narrative of commerce
–Jordan L. LeBel, Nathalie Cooke [] []
Risk aversion and brand loyalty: the mediating role of brand trust and brand affect
–Kurt Matzler, Sonja Grabner-Kräuter, Sonja Bidmon [] []
Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan
–Min-Young Lee, Dee Knight, Youn-Kyung Kim [] []
The link between offline brand attributes and corporate brand image in bookstores
–Rui Vinhas Da Silva, Sharifah Faridah Syed Alwi [] []
Customers’ purchase intentions as a reflection of price perception
–Juha Munnukka [] []
Consumer use of the price-quality cue in financial services
–Hooman Estelami [] []