TOC: J Mar
Introduction
Journal of Marketing, 72(4)
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: : journals |
Relevant ARCategory: |
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
–Alexander Krasnikov, Satish Jayachandran [] []
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
–Flora F Gu, Kineta Hung, David K Tse [] []
Satisfaction, Complaint, and the Stock Value Gap
–Xueming Luo, Christian Homburg [] []
When Intelligence Is (Dys)Functional for Achieving Sales Performance
–Willem J Verbeke, Frank D Belschak, Arnold B Bakker, Bart Dietz [] []
The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others
–Raghunath Singh Rao, Rajesh K Chandy, Jaideep C Prabhu [] []
Interfirm Relational Drivers of Customer Value
–Robert W Palmatier [] []
Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market
–Eric (Er) Fang [] []
The Long-Term Stock Market Valuation of Customer Satisfaction
–Lerzan Aksoy, Bruce Cooil, Christopher Groening, Timothy L Keiningham, Atakan Yalcin [] []
Critical Incidents and the Impact of Satisfaction on Customer Share
–Jenny van Doorn, Peter C Verhoef [] []