TOC: Intl J Market Res
Introduction
International Journal of Market Research, 50(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Peter Mouncey
Viewpoint
UK alcohol policy and market research: media debates and methodological differences
–Chris Hackley
Response to ‘Fifty years using the wrong model of advertising’
–Spike Cramphorn
Forum
Building better causal models to measure the relationship between attitudes and customer loyalty
–Jose Antonio Martínez García and Laura Martínez Caro
Main papers
Tackling health inequalities using geodemographics: a social marketing approach
–Marc Farr, Jessica Wardlaw and Catherine Jones
A new tool for pre-testing direct mail
–Margaret Faulkner and Rachel Kennedy
Optimising the language of email survey invitations
–Howard R. Moskowitz and Birgi Martin
Measuring customer loyalty to product variants
–Jaywant Singh, Andrew Ehrenberg and Gerald Goodhardt
Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
–María Pilar Martinez-Ruiz, Alejandro Mollá-Descals, Miguel Ángel Gómez-Borja and José Luis Rojo-Álvarez
Book reviews
Mario van Hamersveld and Cees de Bont (eds) – ESOMAR market research handbook, fifth edition
–Alan Wilson
Patricia A. Gwartney – The telephone interviewer’s handbook: how to conduct standardised conversations
–Eamonn Santry