TOC: Direct Mar: Intl J
Introduction
Direct Marketing: An International Journal, 2(2)
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Relevant ARCategory: |
Adding direct or independent channels to multiple channel mix
–Sertan Kabadayi [] []
Systematic profitability analysis of binary network marketing organizations
–Nastaran Pedrood, Hadi Ahmadi, Hussein A. Charafeddine [] []
Internet shopping acceptance: Examining the influence of intrinsic versus extrinsic motivations
–Norazah Mohd Suki, T. Ramayah, Norbayah Mohd Suki [] []
Sustainable telemarketing? A new theory of consumer behavior
–Clifford G. Hurst [] []