Competitiveness and the JM Blog
Introduction
Access for free, and comment on Kalra and Soberman (2008), "The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability."
 : : : Posting |
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Featured Blog on Article about the Curse of Competitiveness in May 2008 JM issue
I invite you to participate in the blog thread on the following paper from the May 2008 issue of Journal of Marketing:
Kalra and Soberman (2008), "The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability."
Open access to the article (in PDF format) is available at
The blog itself can be found at
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor
Email: siva.jmwebsite@gmail.com