TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 16(2)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability
–John H. Heinrichs; Jeen-Su Lim [] []
Understanding the International Retail Divestment Process
–Patricia Cairns; Anne Marie Doherty; Nicholas Alexander; Barry Quinn [] []
Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
–Eva K. Foedermayr; Adamantios Diamantopoulos [] []
Organizational Factors Associated with Job Characteristics: Evidence from Frontline Service Employees
–Filipe Coelho; Mário Augusto [] []