TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 25(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The meanings of branded products: A cross-national scale development and meaning assessment
–Yuliya Strizhakova, Robin A. Coulter and Linda L. Price [] []
Models and optimal designs for conjoint choice experiments including a no-choice option
–Bart Vermeulen, Peter Goos and Martina Vandebroek [] []
The low stability of brand-attribute associations is partly due to market research methodology
–Sara Dolnicar and John R. Rossiter [] []
Creativity in buyer–seller relationships: The role of governance?
–Qiong Wang, Kevin Bradford, Jun Xu and Barton Weitz [] []
Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
–Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy [] []
Managing brand extension via licensing: An investigation into the high-end fashion industry
–Mariachiara Colucci, Elisa Montaguti and Umberto Lago [] []