TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 37(5)
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: : journals |
Relevant ARCategory: |
Letter from the Editor
–Peter J. LaPlaca []
Building social capital in networks
–Peter J. Batt [] []
A relationship value perspective of social capital in networks of software SMEs
–Mika Westerlund and Senja Svahn [] []
Inter-organizational meets inter-personal: An exploratory study of social capital processes in relationships between Northern European and ethnic Chinese firms
–Joachim Ramström [] []
Social capital in the growth of science-and-technology-based SMEs
–Jukka Partanen, Kristian Möller, Mika Westerlund, Risto Rajala and Arto Rajala [] []
Social capital in Southeast Asian business relationships
–Theingi, Sharon Purchase and Yokfar Phungphol [] []
Use of social capital among Russian managers of a new generation
–Bella Butler and Sharon Purchase [] []
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
–Sally Dibb, Lyndon Simkin and David Wilson [] []
Changes in sales call frequency: A longitudinal examination of the consequences in the supplier–customer relationship
–Sergio Román and Pedro J. Martín [] []
Criteria involved in evaluation of trade shows to visit
–Carmen Berne and M.E. García-Uceda [] []
The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship
–Ming-Hung Hsieh, Kuen-Hung Tsai and Jun-Ren Wang [] []
Sales trainer roles, competencies, skills, and behaviors: A case study?
–Joe M. Ricks Jr., Jacqueline A. Williams and William A. Weeks [] []
Trust, power and transaction costs in B2B exchanges — A socio-economic approach
–Raluca Bunduchi [] []