NPD Success
Introduction
Yuanyuan Jiang seeks published or unpublished studies on success factors of new product development for a meta-analysis
: : : Posting
: : dialog
Yuanyuan Jiang, University of Strathclyde, is seeking empirical studies – published or unpublished – on success factors of new product development for inclusion in a meta-analysis. She intends to do a follow-up research on the Henard and Szymanski (2001) paper "." Therefore, the studies should be from 1999 onwards. Any help is greatly appreciated.
Contact: yuan.jiang@strath.ac.uk