Mar Comm and CB
Introduction
2009 La Londe Conference in Marketing Communications and Consumer Behavior, La Londe les Maures, France, 2-5 Jun 2009; Deadline 9 Jan
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The 2009 La Londe Conference in Marketing Communications and Consumer Behavior
La Londe les Maures (French Riviera), June 2-5, 2009
CALL FOR PAPERS
The Aix-en-Provence Graduate School of Management is happy to announce the 36th edition of the La Londe Conference.
The theme of the 2009 La Londe conference is Marketing Communications and Consumer Behavior. Topics of interest are all theoretical or empirical research providing insight for improving the understanding of consumer behavior or management of marketing communications.
Chairpersons:
Chris A. Janiszewski, University of Florida, USA
Stijn M. J. van Osselaer, RSM Erasmus University, Rotterdam, The Netherlands
Keynote Speaker:
Tanya L. Chartrand, Fuqua School of Business, Duke University, USA
Conference Coordinators:
Dwight Merunka and Virginie De Barnier, Aix Graduate School of Management, Paul Cézanne University in Aix-en-Provence, France
Important Dates:
Deadline for submission of papers: January 9, 2009
Notification of acceptance: February 28, 2009
An important outcome of the conference is a special issue of the Journal of Business Research.
For further information regarding the conference, please visit our website at:
If you have any questions, please contact the administrative officer Rosemary Calazel or the coordinators Dwight Merunka and Virginie De Barnier at lalonde@iae-aix.com.