Customer Equity and the JM Blog
Introduction
Access, and comment on, Wiesel, Skiera, and Villanueva (2008), "Customer Equity: An Integral Part of Financial Reporting" from the March 2008 Journal of Marketing
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Featured Blog on Article on Customer Equity in March 2008 JM issue
I invite you to participate in the blog thread on the following paper from the March 2008 issue of Journal of Marketing:
Wiesel, Skiera, and Villanueva (2008), "Customer Equity: An Integral Part of Financial Reporting."
Open access to the article (in PDF format) is available at
The blog itself can be found at
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor
E-mail: siva.jmwebsite@gmail.com