TOC: Mar Theory
Introduction
Marketing Theory, 8(2)
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: : journals |
Relevant ARCategory: |
Hull-Spence Behavior Theory as a paradigm for consumer behavior
–John R. Rossiter and Gordon R. Foxall [] []
Writing Russell Belk: excess all areas
–Stephen Brown and Hope Jensen Schau [] []
Death of a metaphor: reviewing the `marketing as relationships’ frame
–Lisa O’Malley, Maurice Patterson, and Helen Kelly-Holmes [] []
Heuristics revisited: implications for marketing research and practice
–Omar Merlo, Bryan A. Lukas, and Gregory J. Whitwell [] []
Can public sector organizations be coherent corporate brands?
–Arild Waeraas [] []