TOC: J Mar Man
Introduction
Journal of Marketing Management, 24(3/4)
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: : journals |
Relevant ARCategory: |
Editorial
–Hart, Susan []
Re-incorporating usage situation in choice models: a base for future developments
–de la Fuente, Jaime Romero; Guillen, Maria Jesus Yague [] []
Testing the market maven concept
–Goodey, Caroline; East, Robert [] []
Factors affecting attitudes toward private labels and promoted brands
–Liu, Tsung-Chi; Wang, Chung-Yu [] []
Exploring international cosmetics advertising in Japan
–Barnes, Bradley; Yamamoto, Maki [] []
Measuring college students’ choice criteria of credit cards: scale development and validation
–Blankson, Charles [] []
Does consumers’ personal reciprocity affect future purchase intentions?
–Wu, Wei-ping; Chan, T.S.; Lau, Heng Hwa [] []
How to diagnose business-to-business relationships by mapping negative incidents
–Strandvik, Tore; Holmlund, Maria [] []
Educational level as moderating element of long-term orientation of supply relationships
–Redondo, Yolanda Polo; Cambra Fierro, Jesus J. [] []
It takes a marketplace community to raise brand commitment: the role of online communities
–Kim, Jae Wook; Choi, Jiho; Qualls, William; Han, Kyesook [] []
A typology of roles for avatars in online retailing
–McGoldrick, Peter J.; Keeling, Kathleen A.; Beatty, Susan F. [] []